Nov. 6, 2022 Business Insider, Lakshmi Varanasi
TikTok will soon be launching a live shopping arm in the US, but the platform has already become a destination for live shopping. TikToker @kimmiebbags, for example, hosts a live shopping show selling luxury bags that regularly draws tens of thousands of viewers.
Nov. 25, 2022 Business Insider, Lakshmi Varanasi
I'm a live shopping host who sells vintage luxury bags. I've already earned over $2 million in sales this year.
- Kimberly Balance sells vintage luxury bags through her online store, KIMMIEBBAGS.
- She also hosts live shopping shows on TikTok, Instagram, and Whatnot.
- This is Kimberly's story, as told to reporter Lakshmi Varanasi.
Dec 9, 2022 OnRec, Stuart Gentle
Live Commerce is Coming:
Professionals and experts can give your business the edge, allowing the live stream to thrive and deliver the best experience to users without entrusting influencers. Sure, influencers may be able to bring some eyes to the stream, but a professional or true expert in the field is far more valuable. You could see Kimmiebbags as an example of this, who Business Insider covered in-depth. Kimberly Balance, who studied fashion at college, worked on her Shopify store, tested the waters in TikTok live shopping, and has since boomed to $2.1 million before the end of 2022.